We’re stoked to announce Better Beer is this year’s official beer and non-alc beer partner for the Nike Melbourne Marathon Festival – make sure to keep an eye out for them on Saturday 14th and Sunday 15th October, as they’ll be keeping everyone hydrated and handing out free cans of Better Beer Zero Alc for all (18+) race-goers and spectators. You’re welcome.
They’ve amassed a staggering 158k social media followers since they launched the brand in November 2021, achieved an eye-watering $50million+ retail sales value in the first 12 months, selling 10 million litres in their first year – making them the most successful new beer launched in Australia for the last twenty years.
So Who’s Behind Better Beer?
Better Beer is brought to you by Aussie comedians, Matt Ford & Jack Steele (The Inspired Unemployed) and Nick Cogger- a health-conscious drinks enthusiast, publican, and founder of Torquay Beverage Co.
Over the past few years, like many health-conscious Aussies, they were on the hunt for a new beer that was better all-round and still held up in quality and taste.
“There were not many zero carb beers out there at the time, so we thought launching a crisp, refreshing and healthier alternative for us and our mates was the best idea ever!” – Matt Ford, co-founder.
So they got together to create the Better Beer Co. and brewed their first beer in NSW: Better Beer Zero Carb, Zero Sugar.
Better Beer has already proven itself to be hugely popular across Australia, and not just on social media, with their first beer Zero Carb twice being voted as the 6th best beer in the GABS Hottest 100 Aussie Craft Beers Awards, for two consecutive years.
Due to the popularity of their first brew, they’ve expanded their range of beers: a lower sugar, gluten free alcoholic Ginger Beer; a Zero Alc lager; Middy, a mid strength lager plus a sessionable Pacific Ale style of beer – Arvo Ale.
Not only are we loving their range of ‘better for you’ beers, we’re also a huge fan of their merch- from limited edition surf boards to customised golf stand bags, there’s something for everyone, and they’re giving #melbmara fans 15% off their website this month.
Use the discount code ‘NikeMelbMara’ to receive 15% off Better Beer merch until the end of October.
Check out their merch shop here: https://www.betterbeer.com.au/collections/merch
And if you’re after a genuine laugh, check out their Instagram page: https://www.instagram.com/betterbeer
